The ASEAN Pass scheme is being finalized for Philippine markets this month and will be launched with promotional schemes intended to attract price-conscious travelers, the company said in a statement.
The pass is structured as a pre-paid system from which credits will be deducted as the traveler flies. AirAsia says this will provide travelers “with great value as they are guaranteed to able to fly at very low rates within ASEAN,” it said.
“The list of routes featured in the ASEAN Pass will range from one credit up to a maximum of eight credits one way,” it said, with users also able to earn points that can be applied to future flights, it added.
AirAsia Philippines is launching on March 27 a thrice-daily Davao-Manila service and four flights a week between Cebu and Kota Kinabalu, Malaysia.
In launching the Pass in other markets late last year, Tony Fernandes, group chief executive officer of Malaysia-based AirAsia Bhd, said the airline, “being a true ASEAN airline, (is) serving all 10 ASEAN member countries.”
“With the dawning of the ASEAN economic community and progress on ASEAN open skies, we are pleased to promote ASEAN integration by helping to bridge ASEAN communities,” Mr. Fernandes added.
He said the company, which takes the ASEAN Single Aviation Market “seriously,” is confident that the “introduction of this ASEAN Pass will boost air travel… as well as attract foreign tourists to this region.”
He said since air travel is the most convenient form of transportation, he believes that the introduction of the Pass “will be the catalyst for a new chapter of air travel with AirAsia.”