Honolulu (HNL) takes a backseat. Melbourne (MEL) is in.
After initially shelving MEL from its network plan in 2015, the Philippines largest LCC Cebu Pacific Air (5J) is now contemplating at Australia market expansion by including MEL again and making it as its top priority for longhaul operation.
CEB inked a new partnership with MEL based Tigerair Australia which made MNL-MEL a promising route.
Based on CAPA, the world’s leading aviation think tank, Cebu Pacific and Philippine Airlines have both struggled in the Australian market. For fiscal year 2016, Cebu Pacific’s load factor for MNL-SYD was 64%. This makes Sydney the worst performing longhaul route for 5J. Over capacity remains a vital concern for the LCC.