PriestmanGoode Designs New United Polaris Business Class Cabin

PriestmanGoode is delighted to unveil United Polaris, the new premium business class cabin and lounge for United Airlines.

Over the last three years, the leading aircraft interior and transport design studio has worked closely with United as their strategic partners to develop a comprehensive global re-brand that is seeing a complete overhaul of the passenger experience, from lounge to landing.

From a nose to tail re-design of both domestic and international aircraft interiors, through lounges with bespoke seating and finishes, to airport environments, digital media, inflight meal service items, menus and a plethora of other details, PriestmanGoode has generated a language of quality and refinement for United Airlines.

Unveiled in New York City on 2 June 2016, the new designs for the international fleet focus on a brand new premium experience for business travelers: United Polaris. Following extensive research and passenger studies, this new exclusive offer is tailored to United business passengers, providing them with a serene environment that will leave them feeling refreshed and rested.

PriestmanGoode’s designs range from the lounge to all elements of the onboard experience including seating, bespoke furniture elements like a bar area, branded cabin elements and a host of details including new tableware, glassware and amenity kits, among others.

Nigel Goode explains ‘At PriestmanGoode we design products and environments that elevate brands and shape outstanding passenger experiences. We have been working in close partnership with United Airlines to create a holistic, refined, human-focused journey. The new cabin and brand identity are the physical embodiment of United Airlines’ new philosophy, which keeps the passenger at its heart, and rather than merely move passengers around the world, aspires to move the world forward. Our new designs will align the airline’s many products across the entire fleet, and provide a consistent, passenger-focused journey from home to destination.’


United Polaris Cabin

PriestmanGoode designed a whole series of products for the new United Polaris cabin, every element of which is intuitive to operate. Designed as part of a greater whole, each element combines to result in a peaceful, restful cabin environment.

The United Polaris cabin includes an entirely new premium seat, based on an original, patented seat layout concept invented by Acumen,which United is the exclusive North American licensee for. PriestmanGoode then led the strategic development and the creative direction of the concept into a unique United Airlines product with distinctive features including integrated personal stowage with latching door, headphone hook and mirror, a do not disturb feature, bespoke reading light, large solid surface cocktail table and unique trim and finish including the latest innovations in aviation materials. The intuitive lighting and seat controls can be operated from any position and give passengers greater control of their environment.

PriestmanGoode’s designs for the United Polaris cabin also include:

  • Bespoke cabin furniture, including galleys, monuments and bar areas
  • Unique and bespoke branded elements including literature boxes, boarding brand panels and cabin brand panels
  • New tableware, table linen, menus, salt and pepper pots, glassware, hollowware, chocolate boxes, etc.
  • Amenity kits
  • Cabin trim and finish (carpet, curtain, foils etc.)

United Polaris will be available on selected international flights from December 2016.

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