The New(ly) Renovated Duty Free Philippines @ NAIA Terminal 1


State-owned Duty Free Philippines (DFP) recently unveiled its renovated Departure and Arrival duty-free stores at Ninoy Aquino International airport (NAIA) new terminal one in Pasay City.

DFP’s duty-free outlets in NAIA T3 also underwent major renovations to cater to the increase in passenger traffic due to the relocation of major airlines such as Delta, KLM Royal Dutch, Emirates, Singapore Air and Cathay Pacific.

World-renowned design team Sounda Design Inc. led by architect Frederic Chevassus and designer Philippe Larosse transformed the perfumes, cosmetics and fashion areas’ into an elegant and more functional space adopting an aerodynamic concept using aircraft details, such as a plane’s wings and propeller, as inspirations. The new layout aims to project the airport outlet as inviting from all sides of the store perimeter, drawing the target customer into the interior. Sounda Design Inc. is based in Taiwan and Hong Kong and specializes in architectural planning, interior design and construction.

The stores were redesigned to achieve a more attractive, dynamic and functional retail environment to cater to the discerning taste of its shoppers, made up of international travelers, tourists and balikbayans (arriving Filipino residents).

Along with thestores’ cutting-edge design, state-of-the-art interiors and amenities, DFP has also assembled an impressive line-up of the world’s best travel-retail brands that cater to international travelers.

Top perfumery, cosmetics and fashion brands such as Calvin Klein, Estee Lauder, Lancome, Bulgari, Christian Dior, Clinique, Clarins, L’Occitane, La Prairie, SK-II and Lacoste are expected to attract both new and loyal customers.  The other highly in-demand duty free product categories still house the usual best-selling brands; such as Cadbury, Hershey’s, M&M’s, Toblerone and Nestle for confectionery, Johnnie Walker, Chivas Regal, Jack Daniels, Hennessy, Ballantines,  Remy Martin and Macallan for liquor and spirits;  Michael Kors, Anne Klein, Skagen, Cerruti and Armani for watches; among many others.

A special “brand experience” awaits jet-setters as  luxury fashion boutiques feature at both terminals, specifically Coach, Salvatore Ferragamo, Longchamp, and Chloe. Aside from these designer brands of top quality leather goods and fashion accessories, DFP also houses an extensive range of the popular Kiehl’s beauty products while a Pandora boutique, is set to open soon.

“Store development and product expansion are endeavors perennially on DFP’s priority list. Aside from meeting the high standards of its target customers, these ensure that DFP stores keep pace with the dynamism and sophistication of the international travel-retail industry,” the retailer said in a statement.

DFP is an attached agency of the country’s Tourism Department and its earnings accrue to the DOT to help support the Philippines’ tourism infrastructure, programs and projects.

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Photo of NAIA T1 departure fragrances 150x150

Photo of NAIA T1 departure coach 150x150

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Photo of NAIA T1 departure longchamp chloe ferragamo 150x150

Photo of NAIA T1 departure longchamp chloe 150x150

Photo of NAIA T1 departure 1 150x150

Source: http://www.dfnionline.com

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2 thoughts on “The New(ly) Renovated Duty Free Philippines @ NAIA Terminal 1

  1. better looking but still mediocre in terms of overall design. will have to disagree with the write-up about its elegance, for it lacks one. estancia and powerplant mall look better than this. i think, for one, the carpet makes the area boring. it looks lifeless, pale, and not vibrant enough to entice people to buy there. just my two cents.

    1. Typical of a government owned & controlled corporation (GOCC), it is always constraint with budget.

      Had this (Duty Free Philippines) been a private corporation, it wouldn’t be this way.

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