Solaire Resort and Casino, the Philippines’ premier integrated resort, unveils a breakthrough branding project in the Philippines in partnership with Air Asia.
Solaire again raises the bar as it wraps its brightly colored livery on Air Asia’s Airbus A320, which is scheduled to embark on its maiden flight this July. Solaire is the first consumer brand in the country to fully wrap and brand a commercial airline, with an underlying thrust of further promoting tourism in the Philippines and in greater Asia.
This dynamic collaboration between Solaire and Air Asia represents another step forward in an on-going journey towards providing modern travel and leisure experiences for its customers, with a fresh new approach to their target market. This partnership will facilitate more passenger and cargo traffic in both regional and domestic flights, and foster stronger trade, cultural and tourism ties within Asia.
“This milestone is a key undertaking between two passionate brands with entrepreneurial and dynamic mindsets. This unprecedented branding project in the Philippines may be taken as a ‘leadership statement’ which attests to Solaire’s strong growth momentum in the industry. Yes we are again raising the bar; this time we’re taking it to the skies,” said Solaire Resort and Casino board director Donato Almeda.
Currently, Solaire’s brand colors are donned by just one airplane, but nothing is stopping them from further rolling out this innovative wrap on additional aircraft in the future with broader partnership arrangements. The campaign will continue until 2016 and it is envisioned that this high-impact ad in the sky will generate more hype and publicity as the partnership progresses.
“This aircraft branding campaign is a strategic branding initiative which would allow us to literally take our brand to greater heights,” said Solaire vice president of Brand & Marketing Jasper Evangelista. “We have created amazing moments for our customers since Solaire launched last year, and now we’re aiming to further connect with our local and foreign guests and travelers by reinforcing our brand presence in the country’s airports. Sky Solaire will enable us to get immediate traction on this effort and even take it to a level all its own.”
In line with Solaire’s “Create Your Moments” campaign, which highlights Solaire as the perfect place to create unforgettable memories, this fitting partnership with AirAsia, one of Asia’s leading and multi-awarded airlines in their category, harmoniously evokes the key thrusts of customer service, hospitality, and excitement for both their industries. This marketing initiative is also primed to open up new revenue streams for both the integrated resort and the airline carrier.
“AirAsia Philippines is a sociable and innovative brand,” AirAsia Philippines chairman Maan Hontiveros said. “We also take pride in our collaborative nature. This new livery demonstrates our creative approach to partnerships and marketing opportunities especially with companies that support our vision to grow tourism. We are thrilled to carry Solaire’s brand in the sky and on the ground at the airports here and abroad, extending to as far as our destinations in Malaysia, China and Korea.”
The Solaire experience is stamped with an unparalleled brand of service style, world-renowned Philippine hospitality, top-of-class luxurious accommodations, diverse dining options and impressive gaming facilities, which have all contributed to the way people view resort casinos in Manila. Many have opted to extend their stay at the resort, to have simply grown to embrace the aspirational and stress-free lifestyle offered to them at Solaire. Solaire Resort and Casino clearly offers the utmost experience of comfort, elegance and luxury in the Philippines right now.
Press Release from Solaire Resort and Casino